If you fail the bronze medallion, there is no need to repeat lifesaving 123. You need to retake the bronze medallion test. It should be noted that a bronze medallion certificate is required to become a certified lifeguard.

Regarding international SEO, there are two significant factors to consider: the Content Marketing strategy and the technical aspects of the website or blog.

Implementing an SEO strategy for your English website is an excellent way to get noticed by search engines. However, if you’re localizing your website into multiple languages without an international SEO strategy, you’re passing up a huge opportunity to reach your target foreign language audiences. People prefer to browse the internet in their native language. Understanding how they search – what terms (keywords) they enter into search engines – and then optimizing your multilingual websites is a critical component of global SEO.

Many people believe that simply translating the English keywords is sufficient, but this is not the case. 

The keywords must be transcreated, which is the process of taking English keywords and researching terms in the target languages by SEO-trained linguists. For more information, see the article An Introduction to International SEO Keyword Research and the Transcreation Process.

There are basically three choices:

Country code top-level domains (ccTLDs) or unique domain names: (For example, domain.fr, domain.de, domain.ch)

Subdomains for each country (e.g., fr.domain.com, de.domain.com, ch.domain.com)

Country and language subdirectories (for example, domain.com/de, domain.com/fr, domain.com/ch, domain.com/us/en, domain.com/us/es, and so on)

There is no clear answer because each of these options has advantages and disadvantages. There are technical aspects of your website to consider, such as international targeting, website speed, the use of hreflang codes, and so on.

For more information, please see Google’s tips and don’t hesitate to contact us. I’d be delighted to go over these options with you.

Hreflang is a tag that allows you to specify which language you want Google to serve up on a specific page. Implementing hreflang codes appears to be a simple task, but there are some considerations to make, just as there are when setting up your domain structure.

Optimizing your multilingual websites is a critical component of international and global SEO. Your efforts, however, do not end there. Creating and implementing a multilingual content marketing strategy is critical to your long-term success and will eventually result in your web pages ranking high in search engines.

Global SEO takes time and resources, and it is not a service that anyone can provide. If you’d like to learn more about how I might be able to help you and your company, please don’t hesitate to contact Web Leads Digital Agency. 

International SEO (ISEO) is the process of optimizing your localized and multilingual websites to rank at the top of search engine results pages after properly optimizing the source language website. It entails addressing all ranking signals in Google’s (and other search engines) algorithms. The majority of ranking signals can be “placed” on one of the five pillars listed below:

• A website’s technical health
• A website’s functionality and usability
• On-page SEO includes things you can do on your websites, such as keyword research, website content creation and optimization, meta tags and alt/image tag optimization, content marketing, and more.
• Off-page SEO refers to things you can do outside of your website, such as increasing backlinks from other high-quality sites to your website, adding your website to business directories, and so on.
• Marketing on social media

A solid international SEO strategy is built on content creation and marketing.